The Bespoke SafariWhat the word is supposed to mean Send a brief
What it meansThe briefWhen not toThe processCosts Send us a brief
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Free download

The Safari Brief

The nine things that actually shape a route, and the three that sound important but are not. Fill it in and the first draft comes back useful.

Start with the form
A one-page brief that gets you a real itinerary instead of a brochureReal numbers, no fluffNo cost, no obligation

Send me the guide

Opens immediately. We will also send it to your email so you still have it next week.

Tell us their ages in the message — several camps set a minimum.
Only know the month? Put the 1st and tick the box below.
Accommodation, meals, park fees, guiding and transport — the way safaris are usually costed. It sets the level of camp we plan around, and we will tell you honestly what your budget does and does not reach.
What are you most interested in?
We never call unannounced.

Your details go to Nomad Africa, our partner agency in Kenya, who prepare your itinerary and quote. We share them with nobody else. Privacy notice.

Reply within 24 hours. No deposit, no obligation, and we never sell your details.

What is inside

What the brief covers

The nine things that actually shape a route, and the three that sound important but are not. Fill it in and the first draft comes back useful.

  • Why the brief decides the quality of the reply
  • The nine things worth telling us
  • The three that sound important and are not
  • How to describe days rather than destinations
  • Saying the budget out loud, and why it helps you
  • Constraints: the ones that genuinely bind
  • What a good first draft looks like
  • How to read and revise a draft
  • The brief, on one page
Get the free guide Or ask for a quote

No cost, no obligation. We ask for an email so we can send it and, if you want it, follow up once.

How it opens

The first page of The Safari Brief

A safari specialist can only be as good as the brief. Send "we want a luxury safari in Kenya in August" and you will get a competent standard circuit, because that is the only honest response to a question with no information in it.

Send the nine things below and the first draft will be a route somebody thought about. This is not a formality — it is the highest-leverage twenty minutes in the whole process.

The rest is behind the form above

It opens straight away in your browser — no wait, no attachment, and it prints cleanly if you would rather have a file.

How it works

Three steps, about four minutes

Fill in the form

Dates and budget are optional here — if you only want the guide, name and email are enough.

Read it

It opens in your browser immediately and prints cleanly to PDF if you would rather have a file.

Ask us anything

If you told us your dates, our Africa specialist follows up within 24 hours with a tailored outline. If you did not, we send the guide and leave you alone.

About the download

Is it really free?

Yes. No payment, no card, no trial. We publish it because people who plan well are better to work with, and because some of them come back to us when they are ready.

Will you spam me?

No. If you give us dates, our specialist sends one tailored follow-up. If you do not, you get the guide and nothing else unless you ask. Every email has an unsubscribe link and we do not sell or share your details.

Do I have to book with you to use it?

No. It is written to be useful even if you plan the whole trip yourself or book elsewhere. It would be a poor advertisement if it were not.

More from our Africa guides

Specialist guides across our Africa network

Each of these is a focused guide we publish. Same Africa specialist behind every enquiry.

luxurysafariplanner.com Luxury Safari Planner Planning a luxury safari across East and Southern Africa: what the money actually buys, and how to spend it well. bespokesafariplanner.com Bespoke Safari Planner The process itself: brief, draft, revision, booking — and what each stage needs from you. bespokeafricansafaris.com Bespoke African Safaris Choosing a country: what each one is genuinely best at, and who each one suits. bespokeeastafrica.com Bespoke East Africa The building blocks — parks, conservancies, concessions — and how they combine into a route. customsafariafrica.com Custom Safari Africa What genuinely changes when you customise a safari, what does not, and where the money goes. bespokesafarijourneys.com Bespoke Safari Journeys Multi-country journeys: the flights, the borders and the logistics that decide what is possible.
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