End to end

Four stages, and what each one needs from you

Most of the elapsed time is you thinking, not us working.

Itinerary and quote within 24 hoursPlanned on the ground in KenyaNo deposit, no obligation

1. The brief

Twenty minutes of yours. The single highest-leverage input in the whole process, and the one people skip.

2. The first draft

Within 24 hours. Named camps, a day-by-day outline, the land each camp sits on, and an itemised price.

3. Revisions

Two or three is normal. This is where the trip actually gets designed, not where you correct mistakes.

4. Booking

Space is held, deposits are taken by the agency, documents are issued. Nothing is owed before this point.

What a good first draft contains

  • Named camps, not "a luxury tented camp in the Mara"
  • The land each camp sits on — reserve, conservancy, private concession — because that decides what you may do
  • A day-by-day outline with the transfers in it, so you can see where the days go
  • An itemised price, with internal flights broken out rather than folded in
  • At least one thing you did not ask for, if the brief implied it
  • At least one thing you did not want to hear, if it is true

That last one is the real test. A draft with no bad news in it means either you got lucky or nobody read the brief properly.

How to revise

Revisions are where the trip gets designed. Push back specifically rather than generally.

Instead ofSay
"Can we see some other options?""The second camp feels too big — what is the same area at eight tents?"
"It is a bit expensive""Can we get this under X by taking a night out rather than dropping a level?"
"We are not sure about the third stop""Three moves feels like a lot. What does this look like with two?"
"Something more special""We would pay more for the guide and less for the room"

What is genuinely not negotiable

  1. Availability. A camp that is full is full, and peak dates go a year ahead.
  2. Camp minimum ages, which are set by the camp and are usually about vehicle safety.
  3. Park and conservancy fees, which are set by the authority or the landowner.
  4. Gorilla permit numbers, which are limited daily and centrally allocated.
  5. Flight schedules, which decide more of the route than anybody would like.

Start with a brief

Ready to turn this into a real itinerary?

Send us your dates, who is travelling and roughly what you want to spend per person per night. Our Africa specialist comes back within 24 hours with a plan built around them and a costed quote.

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